Reputation builder behavior is more likely found in someone who has the long-view in mind, who doesn’t take short-cuts, is principled, yet secure enough to be flexible when circumstances warrant it.
When you think of a reputation fixer what comes to mind is someone who is more likely going to react to circumstances, who doesn’t look down the road to plan and develop a dynamic strategy. It’s likely to be someone who is very good at putting out fires and coincidentally always seems to have fire alarm bells ringing for attention around them.
The need for online reputation management is rearing its head everywhere these days. In today’s online, social media shaped world, your reputation precedes you. It is broadcast in front of you in great part what you’ve done in the past. Remember, in the age of the internet there is only the present. Nothing is really forgotten and nothing simply fades. Only the search terms are updated but what went on yesterday is alive and well online for anyone to discover. Internet reputation repair begins with not having anything to repair. `
So, those who operate personally and professionally as reputation fixers vs reputation builders (brand reputation management) are likely going to come across as we’ve described and it’s going to create its own set of problems. In effect, no matter how good you are at putting out fires, you’ll soon enough be seen as a sort of reputation arsonist since you live in a world that smells of smoke all the time. There is no reputation builder magic formula but there are proven techniques that work.
A reputation builder is what you need to be these days since it will leave a trail, an online record, that shows planning, principle, clarity and constancy.
You and your company need to develop a culture of reputation building. This healthy approach will have you making proper decisions all the way along rather than corrective and suspiciously evasive maneuvers when a crisis arrives and you’re unprepared. In this article linked here entitled, “Seven Ways To Own Your Online Reputation” you’ll find a well put together list that Reputation Builders use every day of online reputation management tips.
We enjoy sharing tips like these since this whole area of online reputation management services is so new, we know it’s in your best interest to see it from as many angles as you can until you have a developed a working confidence that makes you an important navigator for your company’s online reputation.